The Sleep Group Board
Richard has been chair of The Sleep Group since 2021, an experienced CEO and NED across a variety retail businesses, he previously led Jollyes Retail Group to a successful sale in 2024. Formerly, he was Global Brand President of Berghaus, growing it into a $300m global player.
Richard Cotter
Chairman
Tracey, has a distinguished career in consumer-focused manufacturing. Formerly Group Managing Director at Culligan International, she has held senior roles at Newell Brands, Franke, and Zip Water. Her strategic vision and leadership drive are key to the success of The Sleep Group.
Tracey Bamber
Chief Executive Officer
Daniel, a Chartered Accountant, trained at PwC, brings extensive industry experience, particularly in private equity-backed businesses. He spent 11 years at Franke, advancing to CFO for EMEA. In his time at The Sleep Group, Daniel has overseen an extensive commercial excellence program, resulting in the impressive financial group strength seen today.
Daniel Orwin
Chief Financial Officer
John started his career at HSBC Private Equity in London and Düsseldorf and subsequently held senior positions at Duke Street and LDC. Prior to joining H.I.G., he was a Partner at Inflexion. John has originated, transacted and exited numerous investments across sectors including financial and business services, manufacturing, healthcare, IT and consumer and leisure
John Harper
HIG Capital
Adam is Principle in H.I.G’s London office and Sleep Group board member. Prior to joining H.I.G., Adam worked for Credit Suisse’s M&A Group in New York City and for Booz & Company in their London office.
Adam Taylor
HIG Capital
The Sleep Group Leadership Team
Tracey, has a distinguished career in consumer-focused manufacturing. Formerly Group Managing Director at Culligan International, she has held senior roles at Newell Brands, Franke, and Zip Water. Her strategic vision and leadership drive are key to the success of The Sleep Group.
Tracey Bamber
Chief Executive Officer
Daniel, a Chartered Accountant, trained at PwC, brings extensive industry experience, particularly in private equity-backed businesses. He spent 11 years at Franke, advancing to CFO for EMEA. In his time at The Sleep Group, Daniel has overseen an extensive commercial excellence program, resulting in the impressive financial group strength seen today.
Daniel Orwin
Chief Financial Officer
Ian joined in 2019, bringing extensive marketing and retail expertise derived from Global advertising networks JWT & McCann. Latterly, he spent nine years at European Kitchen manufacturer Nobia in a variety of commercial, marketing and product roles. His time at The Sleep Group has seen the brand proposition strengthen.
Ian Lambert
Chief Marketing Officer
Danny is a results-oriented leader with a strong background in operations, new product introduction, and ERP implementation. Throughout his time at The Sleep Group he has delivered innovative business applications and process improvements, streamlining operations and enhancing user interaction all of which have driven the profitable growth of the group
Danny Blackmore
Operations Director
Steve brings over two decades of expertise in operations and strategic planning. With pivotal roles at Black and Decker, Silentnight, and Hilding Anders. Steve’s leadership at the helm of Sleepeezee since 2020 has seen significant turnaround, overseeing a market re-positioning, proposition overhaul and a return to profitable growth.
Steve Warren
Managing Director – Sleepeezee
Silentnight Leadership Team
Tracey, has a distinguished career in consumer-focused manufacturing. Formerly Group Managing Director at Culligan International, she has held senior roles at Newell Brands, Franke, and Zip Water. Her strategic vision and leadership drive are key to the success of The Sleep Group.
Tracey Bamber
Chief Executive Officer
Daniel, a Chartered Accountant, trained at PwC, brings extensive industry experience, particularly in private equity-backed businesses. He spent 11 years at Franke, advancing to CFO for EMEA. In his time at The Sleep Group, Daniel has overseen an extensive commercial excellence program, resulting in the impressive financial group strength seen today.
Daniel Orwin
Chief Financial Officer
Ian joined in 2019, bringing extensive marketing and retail expertise derived from Global advertising networks JWT & McCann. Latterly, he spent nine years at European Kitchen manufacturer Nobia in a variety of commercial, marketing and product roles. His time at The Sleep Group has seen the brand proposition strengthen.
Ian Lambert
Chief Marketing Officer
Danny is a results-oriented leader with a strong background in operations, new product introduction, and ERP implementation. Throughout his time at The Sleep Group he has delivered innovative business applications and process improvements, streamlining operations and enhancing user interaction all of which have driven the profitable growth of the group
Danny Blackmore
Operations Director
Dave is a seasoned Sales Director with extensive experience in delivering profitable sales growth through strategic brand, channel, and product management. A strong analytical leader, he currently heads up the retail channels at Silentnight and is the driving force behind the ongoing success
Dave Oxley
Sales Director
David is a dynamic Sales Director with a proven track record of driving sales growth and improving profitability through strategic planning and effective team leadership. Currently, he leads sales in hospitality and independent retail channels, with a focus on the delivering on The Sleep Group contract sales strategy
David Lawrenson
Sales Director
Paul Porter is a seasoned HR leader with extensive experience in strategic planning, talent development, and performance management across multiple sectors. Currently, as HR Director at Silentnight, Paul collaborates with senior leadership to implement high-performance cultures and effective HR policies across The Sleep Group
Paul Porter
HR Director
Angela has enjoyed a a long career within one industry, but many apprenticeships within and one consistent theme – a passion for sleep and sustainability. For the past 10 years she has been at forefront of driving our ESG initiatives to an industry leading position and beyond, whilst delivering innovation and growth
Angela Moran
ESG Director
James joined Silentnight in 2024 as the Customer Experience & Business Insights Director. With extensive experience in business insights, data analytics, and customer experience, James has successfully led numerous digital transformation initiatives. His strategic vision and data-driven approach have been instrumental in enhancing customer satisfaction and operational effectiveness across the company
James Cowap
CX and Insights Director
Sleepeezee Leadership Team
Steve brings over two decades of expertise in operations and strategic planning. With pivotal roles at Black and Decker, Silentnight, and Hilding Anders. Steve’s leadership at the helm of Sleepeezee since 2020 has seen significant turnaround, overseeing a market re-positioning, proposition overhaul and a return to profitable growth.
Steve Warren
Managing Director
David Miller, who joined Sleepeezee in 2020, brings over 30 years of commercial experience with top brands like Harrods and Marks and Spencer. With a BA from Teesside University and Chartered Institute of Marketing certification, David drives Sleepeezee’s commercial strategy, ensuring innovation and market leadership
David Miller
Commercial Director
Dave, has extensive experience across Production, Purchasing, Quality Assurance, and Distribution. Currently leading Purchasing and Product Development, Dave ensures exceptional product quality. He also serves on the National Bed Federation Technical Committee, advancing industry standards.
Dave Morris
Purchasing Director